A frequent question of retailers with large number of products and fluctuating inventory, including car dealerships, or franchisors with many locations, or even a brick and mortar business with multiple locations, how do we scale campaigns to cover all these dynamic components.
No problem, we say!
That is because Click Blooms has the latest technology to deal with these dynamic aspects of business. We utilize Dynamic Campaign Builder that can utilize a feed-based file from our clients to create campaigns and ads. In addition, it can pause or reactivate campaigns based on available inventory.
Once a templated feed is set-up and we define the parameters, ads can start running. This can take less than a couple of days, depending on the complexity.
Ad copy can be customized to highlight various aspects from the feed, including model numbers, current price, color, current inventory and much more. Not only does this help click-through rate, this improved quality score, as the ad and the landing page connection should be highly relevant with the data in the ad.
Feeds can be sent up to hourly, and the system will scan for new items and inventory, and where items have depleted their inventory and make the adjustments. Combine this with our dynamic Machine Learning bid and budget system, Click Blooms can generate some of the most dynamically working campaigns. Our bid/budget system can make changes up to every half hour.
With these dynamic capabilities, our team can focus on more important things, including new strategies and scaling and growing your campaigns, which in turn blooms business.
Contact us today to learn how Dynamic Campaign Builder can help bloom your business!