ideas Archives | Click Blooms

Do You have Your Valentine’s Digital Strategy Yet?

By Google, Inspiration, Paid SearchNo Comments

As of today, Monday, January 21st, Valentine’s Day is about 3 1/2 weeks away. Do you have a strategy for your digital marketing? No worries, Click Blooms has got you. Here are a couple of ideas:

Review what you did last year – if you did any marketing or specials for the holiday, look back and what worked and what did to help decide your approach this year.

Physical stores update your business hours on Google My Business – make sure if you are extending your hours in around the holiday to update the information in your Google My Business page.

Google Shopping – if you are utilizing Google Shopping for advertising, tag those special items that make great Valentine’s gifts and run utilize the tag for a new campaign with high priority so you have a dedicated budget and higher bid for these items. Do the same with any bundles created for the holiday.

Promotions – utilize the promotion extensions in Google Ads, Google Shopping and Google My Business.

Update your ad copy with a countdown or Valentine’s Day messaging – Use dynamic insertions to create a countdown in your text ads (helpful within a week of the holiday) and update any info on gifts like “Gifts starting at $10.”

Create a devoted Valentine’s landing page – do not let customers search for themselves on their own, direct them to a page that is holiday specific and has your Valentine’s products listed.

Capture last minute shoppers with call and location extensions – shoppers are notoriously behind schedule and even Amazon Prime might not be able to get them out of trouble. Make sure you have call and location extensions on for B&M retailers as Valentine’s shoppers are more likely to purchase items in-store.

Don’t forget to remarket after the holidays – you will most likely get a new set of visitors, whether they purchase or not, they have heard of you and may purchase in the future. Stay in front of them with remarketing.

Have another idea, post it in the comments and share with other businesses!

Winter is Here – Where are our Winter Retailers in PPC?

By Google, Inspiration, Paid SearchNo Comments

Here in the Midwest, we have had a relatively mild winter tonight. O.k., we did have our first snow of the year called a blizzard, but we made it out pretty well. And really until a couple of days ago, no real significant snow falls. Plus, we even had a 50-degree day around the holidays.

But, as it always does, old man winter is coming:

Winter is coming to the Midwest!

Not only some frosty temperatures, but also snow! The winter enthusiasts around here are finally going to be happy. Well, that is if they kind find their neighborhood winter sport shop!

With automation like bidding based on weather patterns, I was disappointed to not find a local ad for a search like “cross country skis and boots” (which by the way I would never do again, as I gave myself a concussion last time, but a story for another day!):

While I see some big box retailers (and somebody should tell one of them to use some negatives) I do not see any of the local retailers with ads! I was disappointed, as every business could benefit from some advertising, even in the busy season. Maybe I just moved to the area and I need new skies or other equipment and I do not know where to go.

And it has probably not been the greatest start of the year for these local retailers with our lack of snow. They have this wonderful opportunity to bid up/down at a time when it will soon snow, or while snowing when a person may ponder picking up a snow board!

Perhaps the local business does not about this capability, but as a true partner to your business, Click Blooms knows all opportunities and can use them to bloom your business!

Use Popular Trends to Increase Sales

By InspirationNo Comments

It is January, the time of resolutions – is your business taking advantage of the “new me” attitude? Whether you made resolutions, or already broke them, many people do and spend money to help meet their goals.

And you do not have to be a weight loss, exercise, eat healthy type business to take advantage of the trend. In fact, if you are the opposite of a healthy business, say a donut shop, you can have some fun with your marketing and advertising. I would look twice at an advertising telling me to make a new eating resolution, new donut flavor every day for a month! Or, broke your resolution already, have a free donut on us!

In addition to new, usually positive resolutions, it is the season of organizing, de-cluttering or other home organization. Sticking with my donut shop example: “Come organize a box full of donuts, free box!” – there is so many opportunities to be unique and funny.

And, it may not make a sale every time, but you had your business name in front of someone. Perhaps it made them pause and laugh. And maybe they will remember you when they need a donut.

Too many times small business are shy of taking advantage of the current trends, assuming buyers are only focused on either sales or items they don’t sell that fit the trend, but instead have some fun with the trend if your product or service does not fit it. Or you can always offer a special promotion to incentive customers if you are not feeling too creative. Just do something! Action is the key when trends are happening. Do not over think it, and just do something.

If you have done something fun this January in marketing with a play on resolutions or home organization, please share in the comments below.

Facebook Ads for “Unknown” Products or Services

By Facebook Ads, InspirationNo Comments

Do you have a product or service that people need or want, but may not know it? It is unique or special, beyond the normal? Is it a nice visual that would stand out?

Sometimes a unique or special product or service just can’t compete in paid search on the major engines. While some people may search for “unique” X, a text ad may not be as compelling.

Case in point, I won a bet with my husband that my Pittsburgh Steelers would beat his Tampa Bay Buccaneers this year and my winnings was a new piece of jewelry (that I picked). I wanted to something different and didn’t want to go to any of the bigger brand jewelry stores. I mean yes, of course a little blue box is nice, but I wanted something different, something that said something different to me.

And there it was, on my Facebook feed, a sponsored ad for a unique jewelry brand, Bryan Anthonys. I had never heard of them, never had seen anything like what they offer, and yet it spoke to me: “What you wear matters,” “Wear jewelry that ignites a feeling,” etc. Obviously, they targeted me based on things I had been liking, clicking on and/or reading.

Many of their items spoke to me, but I settled on the Keep Dreaming choker, as moons hold a special place in mine and my husband’s hearts, and I am a dreamer.

If it was not for the Facebook ad, targeted for me, based on my history, I would not have known it exists. I had searched for things like “moon charm” and “moon necklace” but not found this website.

And remember, I did not actually buy it, my husband did. I sent him the link to purchase. A novice marketer may think that Facebook ads may not be working as Facebook received no credit for that transaction in the data, however, if it was not for Facebook I would not have found it and forwarded it on to be purchased.

The question is how do you know if it is working? You look for the lift, in both traffic and conversions in general. If you were making 100 sales a week, and suddenly you are making 125 when Facebook ads are running, even if it is from different sources, it is making an impact. If you have a negative Nelly on board, stop Facebook and while it may take a few weeks, you will go back to your 100 sales per week.

When you are a new company and/or unique, you must think outside of the box in advertising and analysis. Do not just look for 1:1 ad-to-sale to measure success, look at overall lift and more sales, regardless of where they are coming from.

2019 Marketing Ideas for Small Business to Embrace

By InspirationNo Comments

Happy New Year!  It is 2019, what are you going to do differently to market your business this year and make it a successful, happy and profitable year?  Here are a few ideas from Click Blooms:

  • Invest in SEO NOW– If you have not been investing, you are already behind.  Problem is the more you wait, the more you are behind, as the effects may not be seen for 3-6 months.  If you start today, you are 3-6 months away from more traffic.  If you wait another six months, you are 9-12 months away!
  • Video– YouTube is the second biggest search engine.  Visitors are searching for “how-to” to “product review” videos and much more.  Make them as professional as you can, but a standard smart phone (kept steady) can take great video.
  • Share your story – You probably started this business for a reason (besides making money and being your own boss). Share it!  Share why you started it, what the mission is, what you value, share it all.  Authentic sharing of your story will win the hearts of many customers.  Social media and your own website make great places to share.
  • Grow and automate emails – Whether this is automated abandoned cart emails, or promotions, grow your list and automate your email sends with software or a variety of plug-ins for the website.
  • Host an event – Sometimes getting people in the door is the hardest part of business, so host (or sponsor) an event.  You may be able to partner with other businesses to help as well.
  • Give back – Here is a win-win.  Give time, money or sponsorship to a charity in your area or something close to your heart. Not only is the charity receiving what they need, you are also showing your community that you care, which can never be bad for business.

Do you have a creative 2019 marketing idea?  Leave a comment to what you plan to do this year and inspire others!

New Resource for Small Business from Google

By Click Blooms News, Google, InspirationNo Comments

Google recently announced at their livesteam event we hosted last week on Driving a Holiday Rush to Your Store about a new resource for small business.  You can get free posters, social posts and more for your business built by Google.

Google Poster Small Business - BlueGoogle Poster Small Business - ColorfulGoogle Poster Small Business - Chalkboard

This is a great resource for retail outlets with a physical location where you can display brightly colored posters using your actual reviews to highlight your business. Or other displays to encourage your customers in filling out a review. For physical stores your kit includes:

  • Custom poster
  • Stickers
  • Window decal
  • Table tent

And for both physical located stores and online stores, you can customize images to use in social posts as well.

Social Media Post - MobileSocial Media Post

One kit per business. If a business has more than one location, each location is eligible for a kit.  You must have a verified Google My Business listing to be eligible.

No reviews, no problem!  The kit will generate posters and such with a call to action to write reviews, send photos, include your business hours etc.  You have a couple of designs and colors to choose from, here are just three samples:

Google Poster & Social - Yellow DesignGoogle Poster & Social - Solid ColorDesignGoogle Poster & Social - Chalkboard Design

If you need or want more then one kit, you can also get a download version, and take it to your local print shop to be printed.

To get started, visit Small Thanks with Google.

And stay tuned for more resources like this from Click Blooms as part of the Small Business initiatives with Google and our Premier Google Partnership.