Many people may not realize but the nickname of the men’s college basketball tournament in March is actually a trademarked name and cannot be used without written consent. Just like the big football game the NFL holds.
But don’t let that stop you from advertising sales, or other events or promos, just don’t use school or team names or the trademarked term for the tournament.
And be aware of the tournament schedule and how you schedule your events or sales. If your typical customers are huge basketball fans, do not plan your biggest event that coincides with the tournament schedule. Or, if you have the opposite, and your customers would appreciate a break from all the craziness, it may be an opportunity to schedule.
Other ideas include the opportunity to sell basketball related items. For example, if you are a bakery, sugar cookies decorated as basketballs might be a great for a tournament party. High end culinary store, find the best chip/dip combo to offer for your customer’s party. Pet store – I’m sure you have some basketball related toys for dogs to highlight! You may even have team gear for pets.
Be creative, have fun, just stay away from the trademarked terms!