“Best” Mobile Searches 80% Growth Over Two Years

By Google, Inspiration, Paid Search, SEONo Comments

Google recently released a new stat indicating the mobile searches for “best” has grown over 80% in the past two years. While most people would not be surprised by this, in other words, who doesn’t want the best? But Google went further into its research and found that “the best” isn’t always about finding the best item that exists in the world, but finding the best thing for the customer’s needs.

First, the rise for best is still continuing. And it isn’t on the big purchases. It is on the small things. Google reported strong growth in “best toothbrush” in the past couple of years. On a side note, Google is always one to through out research on toothbrushes, the best toothbrush search increase and they indicated there are more people with smart phones than toothbrushes. They must have a secret toothbrush division they are trying to boost!

In Google’s strive do dig into the increase in “best” searches, they sat down with Sara Kleinberg, Head of Ads Research, to find out what her team was finding. You can read the details of what Sara said. Below is the key points we took away:

  • Basic decisions on price, availability, quality and basic features are easy to do today
  • Deciding factor is often personal criteria that needs research. An example give was: “A taqueria 10 miles away might have 400 5-star reviews, but I’d be fine with a 4.5-star taqueria a stone’s throw away.”
  • They are looking for specific information. Example of it is not just “best shoes” it is “best shoes for standing all day.”
  • The reason for the increase in best searches is to generate their confidence in their purchase.
  • Consumers believe it saves time searching for the best to produce fewer items, with aggregated ranks/reviews.

How can you better your ads, your products and pages to capture this traffic?

It isn’t about simply putting the word best in your copy, since consumers are looking for what is best for them in particular, which is most likely different from another consumer. Two things to try today”

  • Content and search ad tell the story, and all of the advanced features. Look at the search queries for examples and make sure you are utilizing language and features consumers are searching.
  • Utilize Google’s machine learning and automated keywords and ad creatives to keep up with the changing language and features consumers are using

Google’s Test My Site Tool Enhanced

By Google My Business, SEONo Comments

While it has been many, many years since mobile has taken over so many parts of our life, including searching, visiting and purchasing from websites. Google has reinvested into the success of brands through mobile and introduced new updates, or what they are calling a “top-to-bototm rebuild” of Test My Site.

As we know, mobile needs to be fast. It is something the big brands have invested heavily into. And according to The State of Online Retail Performance, as little as a one-second delay in mobile load times can impact conversion rate by up to 20%.

Google created the Test My Site tool back in 2016, in order for any business to test the speed of mobile pages and receive recommendations on how to fix the speed. However, it can’t just stop there. Mobile continues to evolve, and therefor Google has evolved its tool.

Google announced today, with the new Test My Site you can now see:

  • The speed of both your entire site and of individual pages
  • Whether your site/page speed is faster or slower compared to the prior month
  • Whether your site speed/page speed ranks Fast, Average, or Slow
  • How your site speed compares to others in the industry
  • The potential impact of site speed on revenue
  • A detailed list of recommended fixes to increase speed on up to 5 pages on their site
  • A complete report to share with your team

Check it out today and improve your mobile site!

Give Your Website a Refresh – Create a Search Friendly Site

By Click Blooms News, SEONo Comments

Click Blooms is excited to be able to offer the first Google Get Your Business Online livestream event on Wednesday, March 6 at 11:00 a.m. With spring just around the corner (although it may not feel like it), it is time to “Give Your Website a Refresh.”

In this one hour livestream, you will learn about search engine optimization and the best practices for creating search-friendly sites directly from the Google team! Plus we will have team members available for any additional questions.

We are hosting this event at our office shared with Lever Interactive:

Wednesday, March 6
11:00 a.m. – 12:00 p.m.
701 Warrenville Road
Suite 200
Lisle, IL 60532

Tickets are free, but limited. We do require you to RSVP which you can do below! Or use the Contact Us form to ask any questions.

We look forward to seeing you!

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