Winter is Here – Where are our Winter Retailers in PPC?

By January 16, 2019 January 21st, 2019 Google, Inspiration, Paid Search

Here in the Midwest, we have had a relatively mild winter tonight. O.k., we did have our first snow of the year called a blizzard, but we made it out pretty well. And really until a couple of days ago, no real significant snow falls. Plus, we even had a 50-degree day around the holidays.

But, as it always does, old man winter is coming:

Winter is coming to the Midwest!

Not only some frosty temperatures, but also snow! The winter enthusiasts around here are finally going to be happy. Well, that is if they kind find their neighborhood winter sport shop!

With automation like bidding based on weather patterns, I was disappointed to not find a local ad for a search like “cross country skis and boots” (which by the way I would never do again, as I gave myself a concussion last time, but a story for another day!):

While I see some big box retailers (and somebody should tell one of them to use some negatives) I do not see any of the local retailers with ads! I was disappointed, as every business could benefit from some advertising, even in the busy season. Maybe I just moved to the area and I need new skies or other equipment and I do not know where to go.

And it has probably not been the greatest start of the year for these local retailers with our lack of snow. They have this wonderful opportunity to bid up/down at a time when it will soon snow, or while snowing when a person may ponder picking up a snow board!

Perhaps the local business does not about this capability, but as a true partner to your business, Click Blooms knows all opportunities and can use them to bloom your business!

Jennifer Davis

Author Jennifer Davis

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