What a week. We are out of the 2019 polar vortex! In fact, we are at a 70+ degree difference today over the coldest last week, crazy! The Super Bowl is over, and another football season is done. And Punxsutawney Phil has predicted an early spring – YEAH!
As I took my daily one mile walk today, while there is still some snow on the ground (dirty and brown snow at that), there is a smell of spring while we settle into 50 degrees today. That tells me it is time to start thinking about your Spring Marketing Plan.
Spring is generally a time of the five Rs: rebirth, rejuvenation, renewal, resurrection and regrowth. Basically it is a time for all of us to get out our houses more and enjoy reasonable temperatures. And even for some of us to escape to more tropical temperatures.
For those with an upcoming spring break trip, swimsuits, shorts, tanks, and all the summer fixings are needed. For those staying in town, light jackets or other light outdoor clothing. Maybe some new grill tools to break out, plus other outdoor items from flowers to furniture. For food, looking for lighter dishes and even cold dishes. For activities we want to be outdoors but with some ability to go indoors and warm up if temperatures don’t cooperate.
Start advertising your upcoming sales and events. People look forward to getting out. Mix in sales and free offers at events. If you are a clothing store offering a sale, have a stylist on site to help customers for a period of time for free. If you are a tea shop an unveiling your spring flavors, have a tasting hour.
It may be February, but start thinking spring, as it will be here before you know it!