Recently announced at SMX West, Google is now including YouTube into its Search Partner Network – a group of search engines and websites where your ads can run if opted into the network in your Google Ads account.
YouTube is the second largest search engine behind Google. It has over 3 billion searches per month (and growing). It has more volume than Bing, Yahoo, AOL and Ask.com combined.
With YouTube’s inclusion in the Search Partner Network, it will allow text ads to be served to YouTube users. This will enhance the reach for advertisers. Currently, they will only serve text ads to mobile users.
As Google’s style is to run significant testing before they make changes to their system, they indicted that YouTube search ads performed similarly to Google search ads in terms of a cost-per-acquisition.
This is exciting news and only gives advertisers more opportunity to expand. Remember, you must be opted into the Google Search Partner network.
To change your campaigns network selection, from the Campaigns section, go to settings and expand the Networks section. Make sure the box is checked under Search Network to include the Google Search Partners.