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Attention Manufacturers: New Interactions on Google Manufacturer Center!

By Google, InspirationNo Comments

Attention manufacturers, Google announced changes to interactions at the Google Manufacturer Center. The center is there to help you provide the most relevant and current information on your products to help inform and educate customers.

Google, to kick off the new year, is introducing ways to make interactions with potential customers even better. This includes new ways to show content and robust analytics so you can see how consumers are interacting with your products.

New Place to Inspire

A recent Google study of ~1,600 people, they found that 56% of smartphone users have purchased from an unexpected brand when they considered the brand to be helpful. In order to help show you as helpful to consumers, they are launching a new section on Shopping product details pages to feature content directly from you, the manufacturer.

You’ll be able to:

  • Populate your product pages on the Google Shopping property with inspirational and high quality content.
  • Highlight the product features and capabilities that you know your shoppers care about the most.
  • Build brand equity directly with shoppers on Google

Google will be using Webcollage as their first launch partner. In the next few months, all manufacturers who upload content into the Manufacturer Center will also be able to provide more visual experiences to assist consumers.

Robust Analytics

In order to make more informed and better business decisions, Google has launched a robust analytics system in the Manufacturer Center. This will provide a better understanding of how ads for products are performing on Google. You will be able to review:

  • Trends like top performing products
  • Insight into top search terms, average price trends
  • Group stats including which competitor’s brand and products show mostly with yours

There are eligibility requirements to have access to the new analytics.

We would love to hear from manufacturers as they begin to use these new features. Respond below in the comments. For manufacturers not in the Center, contact us today for assistance.

Changes to Google Ad Grants & What it Means for Nonprofits

By Google, Paid SearchNo Comments

The Google Ad Grants program can provide free Google Ads advertising for up to $10,000 USD per month on Google search results pages to eligible nonprofit organizations. The program is a great resource for nonprofits and was designed to help nonprofits connect with people to make a bigger impact in and on the world. To find out if your nonprofit is eligible, review the criteria.

They have recently announced some changes that have an impact on the program. As a nonprofit, you can only display text ads on the Google Search Network, which means display advertising is not an option. You are limited to $10,000 per month, or a $329 daily spending limit. In addition, there is a $2.00 per click maximum bid, unless you set up conversion tracking and utilize Google’s Smart Bidding. You are expected to manage your own account or work with an agency like Click Blooms that specializes in $10,000 and under monthly budgets.

In addition to the eligibility criteria to be considered, there is also criteria for maintenance of the account to continue your eligibility. This includes:

  • Check-ins: You must manage your account at least once a month and Google has the right to pause ads if you do not
  • Approved URL: Only the URL of your nonprofit (you provide during the setup phase) can be utilized to drive traffic to.
  • No financial products can be offered: This includes things like loans or mortgages or other large incentives in exchange for donations.
  • Mission focused: Ad messaging must reflect the mission/purpose of your nonprofits.

Changes in 2018

The largest change in 2018 is the lifting of the $2 bid cap on keywords through the use of Google Smart Bidding. Furthermore, the following changes have also been put in place:

  • No single-word keywords permitted – other than brand keywords as well as approved medical condition keywords (and possibly others Google deems an exception for you), Google Ad Grants can no longer use single-word keywords in their account.
  • No overly generic keywords – Examples Google provided “free videos,” or “today’s news.” These types of keywords do not indicate the intent of the person searching and need to be removed from your account.
  • Low quality score keywords are not permitted – If you have keywords with a quality score of 1 or 2, you need to improve your score through ad copy changes and landing page changes, or they need to be paused or removed.
  • 5% Click-Through Rate Each Month – Each month your click-through rate (CTR) needs to be a cumulative (across the account) at 5% or above. If it falls below that for two consecutive months, it can result in temporary account deactivation.

So, what does this all mean. And how are you going to maintain a 5% CTR each month. First, don not worry too much. By following their first three new rules, single-word keywords, overly generic keywords and low-quality score, you must likely will raise your click-through rate to a better percentage.

From there, things like tweaking your ad messaging can also help increase CTR. In addition, utilizing exact match and very niche keywords in addition to your brand name has a huge lift overall on CTR. And finally, you may need to pause keywords that have too low of a CTR to keep you above the 5%.

Basically, some cleanup of keywords, updating your messaging and checking in on your account more regularly should keep your eligibility for this outstanding program for nonprofits.

If you still need help, please do not hesitate to contact us.

New Resource for Small Business from Google

By Click Blooms News, Google, InspirationNo Comments

Google recently announced at their livesteam event we hosted last week on Driving a Holiday Rush to Your Store about a new resource for small business.  You can get free posters, social posts and more for your business built by Google.

Google Poster Small Business - BlueGoogle Poster Small Business - ColorfulGoogle Poster Small Business - Chalkboard

This is a great resource for retail outlets with a physical location where you can display brightly colored posters using your actual reviews to highlight your business. Or other displays to encourage your customers in filling out a review. For physical stores your kit includes:

  • Custom poster
  • Stickers
  • Window decal
  • Table tent

And for both physical located stores and online stores, you can customize images to use in social posts as well.

Social Media Post - MobileSocial Media Post

One kit per business. If a business has more than one location, each location is eligible for a kit.  You must have a verified Google My Business listing to be eligible.

No reviews, no problem!  The kit will generate posters and such with a call to action to write reviews, send photos, include your business hours etc.  You have a couple of designs and colors to choose from, here are just three samples:

Google Poster & Social - Yellow DesignGoogle Poster & Social - Solid ColorDesignGoogle Poster & Social - Chalkboard Design

If you need or want more then one kit, you can also get a download version, and take it to your local print shop to be printed.

To get started, visit Small Thanks with Google.

And stay tuned for more resources like this from Click Blooms as part of the Small Business initiatives with Google and our Premier Google Partnership.

Click Blooms & Google: Holiday LiveStream Part II: Gear Up for Holiday Shopping

By Click Blooms News, Google, Paid SearchNo Comments

Gear Up for Holiday Shopping Season

Livestream event by Click Blooms & Google

Holiday Shopping

The winter holiday season is almost open us and retailers need to be ready for all the holiday shoppers.  There are many predictions for the 2018 holiday season including that shoppers will again buy early with Black Friday/Cyber Monday will be just over one third of the total U.S. holiday retail sales and more shoppers will go mobile.

So, what can retailers do to get ready.  Join Click Blooms for another Google livestream event: “Drive a Holiday Shopping Rush for Your Business.”  This is part of #SmallThanks and Google for Small Business.

Kick start your customers’ holiday shopping season by marketing your business. We’ll discuss how to get in front of your customers and showcase what you offer using Google My Business, and Google Ads.

In addition, since it is the season of gratitude, we want to give a #SmallThanks to you, the local businesses that make our communities special. In this livestream, you’ll also learn how to get free customized #SmallThanks marketing materials to promote your business and turn your customers into your biggest advocates.

Please join us for this livestream event on Wednesday, October 17 at 11 a.m. at the Click Blooms/Lever Interactive office at 701 Warrenville Road, Suite 200, Lisle, IL 60532. Seats are limited and space is running out, so RSVP today online. We look forward to seeing you!