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Digital Marketing Trends and Insights Blog Archives | Click Blooms

Do You have Your Valentine’s Digital Strategy Yet?

By Google, Inspiration, Paid SearchNo Comments

As of today, Monday, January 21st, Valentine’s Day is about 3 1/2 weeks away. Do you have a strategy for your digital marketing? No worries, Click Blooms has got you. Here are a couple of ideas:

Review what you did last year – if you did any marketing or specials for the holiday, look back and what worked and what did to help decide your approach this year.

Physical stores update your business hours on Google My Business – make sure if you are extending your hours in around the holiday to update the information in your Google My Business page.

Google Shopping – if you are utilizing Google Shopping for advertising, tag those special items that make great Valentine’s gifts and run utilize the tag for a new campaign with high priority so you have a dedicated budget and higher bid for these items. Do the same with any bundles created for the holiday.

Promotions – utilize the promotion extensions in Google Ads, Google Shopping and Google My Business.

Update your ad copy with a countdown or Valentine’s Day messaging – Use dynamic insertions to create a countdown in your text ads (helpful within a week of the holiday) and update any info on gifts like “Gifts starting at $10.”

Create a devoted Valentine’s landing page – do not let customers search for themselves on their own, direct them to a page that is holiday specific and has your Valentine’s products listed.

Capture last minute shoppers with call and location extensions – shoppers are notoriously behind schedule and even Amazon Prime might not be able to get them out of trouble. Make sure you have call and location extensions on for B&M retailers as Valentine’s shoppers are more likely to purchase items in-store.

Don’t forget to remarket after the holidays – you will most likely get a new set of visitors, whether they purchase or not, they have heard of you and may purchase in the future. Stay in front of them with remarketing.

Have another idea, post it in the comments and share with other businesses!


More About Click Blooms

By Click Blooms News, Franchisee/Dealer PPC, Paid SearchNo Comments

We have officially launched and gaining steam as we head into the beautiful fall season! We are excited and want to tell our story to all that will listen.  In just two months of our official launch, we have already hosted an event, joined the Lisle Chamber of Commerce, and continue to broaden our client base.

Our Next Google Get Your Business Online Event

In the works is our second event: Holiday Livestream Part II on Wednesday, October 17th at 11:00 a.m.   During this livestream event, learn to boost your online presence, reach more customers and gear up for a successful holiday season. The event is held at our office (shared with Lever Interactive) at 701 Warrenville Road, Suite 200, Lisle, IL 60532. Sign-up today, space is limited.  We will have team members there to answer any questions, or if you want to know more about Click Blooms and what we offer.

More Posts to Come

The team is also actively working on additional blog posts to both inform you on industry trends, more about Click Blooms and our team members, and even some fun.  We are very passionate about what we do and how we bloom business for our clients, and we want to share our experiences, our knowledge and even a few of our secrets.

Feed Based Dynamic Campaigns with Inventory Feature

And lastly, our bid management tool continues to grow in capabilities.  We know have the function of creating dynamic campaigns based on feeds. The feed can be product or location based and include inventory information.  Our system will create campaigns, ad groups, keywords and ads based on a template and adjust on/off and bids/budgets based on inventory as well.  We are very excited about this new technology as it will increase our capabilities with non-shopping product-based PPC advertising for retailers and franchisee/dealer PPC marketing.  Contact us today or schedule a call for more information about our feed-based dynamic campaign capabilities.

And stay tuned for more posts!

Say Hello to Click Blooms

By Click Blooms NewsNo Comments

After several months of planning and building, Lever Interactive officially launched their newest division, Click Blooms.  Click Blooms was created to expand digital marketing services to small, local and start-up businesses.  The official kick-off began with a flower-themed party for the Lever Interactive team members.

Click Blooms will be led by Jennifer Davis. Jennifer has been part of the management team at Lever Interactive for over ten years and brings over two decades of marketing and programming experience to her position as Managing Director of Click Blooms.  At Lever, Jennifer is currently Senior Vice President, Operations and responsible for overseeing media operations, technology, as well as business management functions of the agency as well as assisting in growth, planning and strategy.  She has been instrumental in helping to grow the agency from a three person agency to over 20.

And while Click Blooms is officially launching the website, the division has been working behind the scenes for several months, and currently service a couple of hundred clients.  It is looking to quickly double that number within a few short months.

Learn more about Click Blooms ppc/paid search services .  Contact us today for more information.

Enjoy photos from our launch party.