Tag

Digital Advertising Archives | Click Blooms

Do You have Your Valentine’s Digital Strategy Yet?

By | Google, Inspiration, Paid Search | No Comments

As of today, Monday, January 21st, Valentine’s Day is about 3 1/2 weeks away. Do you have a strategy for your digital marketing? No worries, Click Blooms has got you. Here are a couple of ideas:

Review what you did last year – if you did any marketing or specials for the holiday, look back and what worked and what did to help decide your approach this year.

Physical stores update your business hours on Google My Business – make sure if you are extending your hours in around the holiday to update the information in your Google My Business page.

Google Shopping – if you are utilizing Google Shopping for advertising, tag those special items that make great Valentine’s gifts and run utilize the tag for a new campaign with high priority so you have a dedicated budget and higher bid for these items. Do the same with any bundles created for the holiday.

Promotions – utilize the promotion extensions in Google Ads, Google Shopping and Google My Business.

Update your ad copy with a countdown or Valentine’s Day messaging – Use dynamic insertions to create a countdown in your text ads (helpful within a week of the holiday) and update any info on gifts like “Gifts starting at $10.”

Create a devoted Valentine’s landing page – do not let customers search for themselves on their own, direct them to a page that is holiday specific and has your Valentine’s products listed.

Capture last minute shoppers with call and location extensions – shoppers are notoriously behind schedule and even Amazon Prime might not be able to get them out of trouble. Make sure you have call and location extensions on for B&M retailers as Valentine’s shoppers are more likely to purchase items in-store.

Don’t forget to remarket after the holidays – you will most likely get a new set of visitors, whether they purchase or not, they have heard of you and may purchase in the future. Stay in front of them with remarketing.

Have another idea, post it in the comments and share with other businesses!


Small Business Advertising Why it Should Include Digital

By | Paid Search | No Comments

Small business advertistingSmall business advertising should include digital advertising, but many small businesses do not believe in digital advertising, opting for more traditional methods, or perhaps limited or no advertising.  There are many reasons why even small, local business should advertise digitally.   Here is why.

People are planners

Today, people plan and prepare for everything. They need to “know before they go,” even for small experiences like grabbing coffee at a local café, to big experiences like a vacation.  Generally, they have a low tolerance for surprises.

What they need to know?  

Google indicates a 55% growth in mobile searches for “menu” over the past two years. Other increases include “things to do” or “review” so they can get more information or even spark interest or excitement.

120% growth in mobile searches for "wait times"

120% growth in mobile searches for “wait times”

They also want to build confidence before going to a new destination.  Mobile searches for “wait times” have grown 120% over the past two years.  They want to know business hours, what you can or cannot bring, etc.

Budgeting is important. Mobile searches for “do you tip in XX” have grown over 70%.  In addition to the menu, they want prices, specials, promos, how to save money, etc.

500% Growth in "near me" mobile searches

500% Growth in “near me” mobile searches

And most immortally, what is “near me” right now.  Mobile search phrases including “near me” and a variant of “can I buy” or “to buy” has grown 500%.  “Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, and in a specific period of time.  This means retailers have a huge opportunity to use physical stores to deliver on the heightened expectations of today’s impatient shoppers.

Growth in "near me now" searches

Growth in “near me now” searches

When shoppers within 5 miles of a store click on a search ad, their store visit is 1.7X more likely to be incremental than shoppers who are beyond 5 miles.

We are not just talking about major purchases either.  For example, growth in “best” mobile searches for:

  • Face lotion and moisturizers (115%)
  • Water bottle (165%)
  • Salt (375%)

Finally, take Generation Z: Mobile Natives.  Teens mostly use their smartphones to make purchases, with over 50% of all ethnicities of Generation Zs making purchases on their mobile device, compared to 30%- 43% of those 18-35 year olds.

Contact us today so we can help you with your digital advertising and bloom your business.