As of today, Monday, January 21st, Valentine’s Day is about 3 1/2 weeks away. Do you have a strategy for your digital marketing? No worries, Click Blooms has got you. Here are a couple of ideas:
Review what you did last year – if you did any marketing or specials for the holiday, look back and what worked and what did to help decide your approach this year.
Physical stores update your business hours on Google My Business – make sure if you are extending your hours in around the holiday to update the information in your Google My Business page.
Google Shopping – if you are utilizing Google Shopping for advertising, tag those special items that make great Valentine’s gifts and run utilize the tag for a new campaign with high priority so you have a dedicated budget and higher bid for these items. Do the same with any bundles created for the holiday.
Promotions – utilize the promotion extensions in Google Ads, Google Shopping and Google My Business.
Update your ad copy with a countdown or Valentine’s Day messaging – Use dynamic insertions to create a countdown in your text ads (helpful within a week of the holiday) and update any info on gifts like “Gifts starting at $10.”
Create a devoted Valentine’s landing page – do not let customers search for themselves on their own, direct them to a page that is holiday specific and has your Valentine’s products listed.
Capture last minute shoppers with call and location extensions – shoppers are notoriously behind schedule and even Amazon Prime might not be able to get them out of trouble. Make sure you have call and location extensions on for B&M retailers as Valentine’s shoppers are more likely to purchase items in-store.
Don’t forget to remarket after the holidays – you will most likely get a new set of visitors, whether they purchase or not, they have heard of you and may purchase in the future. Stay in front of them with remarketing.
Have another idea, post it in the comments and share with other businesses!