What is PPC / Paid Search?
PPC (pay-per-click or paid search) is the process of gaining website traffic and/or phone calls by purchasing ads on search engines.
Yeah, none of our parents, significant others or children get it either when we try to explain what we do for a living. The good news is we understand how this works and do it everyday, so you don’t have to.
Above all, our job is to make sure your business is visible when potential customers are searching for your business, product or service.
Here is a graphic that explains the basics of PPC..