Category

Paid Search

Dynamic Campaign Builder: We Automate Your Business

By | Click Blooms News, Franchisee/Dealer PPC, Paid Search | No Comments

A frequent question of retailers with large number of products and fluctuating inventory, including car dealerships, or franchisors with many locations, or even a brick and mortar business with multiple locations, how do we scale campaigns to cover all these dynamic components.

No problem, we say!

That is because Click Blooms has the latest technology to deal with these dynamic aspects of business. We utilize Dynamic Campaign Builder that can utilize a feed-based file from our clients to create campaigns and ads.  In addition, it can pause or reactivate campaigns based on available inventory.

Once a templated feed is set-up and we define the parameters, ads can start running. This can take less than a couple of days, depending on the complexity.

Ad copy can be customized to highlight various aspects from the feed, including model numbers, current price, color, current inventory and much more.  Not only does this help click-through rate, this improved quality score, as the ad and the landing page connection should be highly relevant with the data in the ad.

Feeds can be sent up to hourly, and the system will scan for new items and inventory, and where items have depleted their inventory and make the adjustments.  Combine this with our dynamic Machine Learning bid and budget system, Click Blooms can generate some of the most dynamically working campaigns.  Our bid/budget system can make changes up to every half hour.

With these dynamic capabilities, our team can focus on more important things, including new strategies and scaling and growing your campaigns, which in turn blooms business.

Contact us today to learn how Dynamic Campaign Builder can help bloom your business!

New Resource for Small Business from Google

By | Click Blooms News, Google, Inspiration | No Comments

Google recently announced at their livesteam event we hosted last week on Driving a Holiday Rush to Your Store about a new resource for small business.  You can get free posters, social posts and more for your business built by Google.

Google Poster Small Business - BlueGoogle Poster Small Business - ColorfulGoogle Poster Small Business - Chalkboard

This is a great resource for retail outlets with a physical location where you can display brightly colored posters using your actual reviews to highlight your business. Or other displays to encourage your customers in filling out a review. For physical stores your kit includes:

  • Custom poster
  • Stickers
  • Window decal
  • Table tent

And for both physical located stores and online stores, you can customize images to use in social posts as well.

Social Media Post - MobileSocial Media Post

One kit per business. If a business has more than one location, each location is eligible for a kit.  You must have a verified Google My Business listing to be eligible.

No reviews, no problem!  The kit will generate posters and such with a call to action to write reviews, send photos, include your business hours etc.  You have a couple of designs and colors to choose from, here are just three samples:

Google Poster & Social - Yellow DesignGoogle Poster & Social - Solid ColorDesignGoogle Poster & Social - Chalkboard Design

If you need or want more then one kit, you can also get a download version, and take it to your local print shop to be printed.

To get started, visit Small Thanks with Google.

And stay tuned for more resources like this from Click Blooms as part of the Small Business initiatives with Google and our Premier Google Partnership.

Making Sense of Franchisee Digital Marketing

By | Franchisee/Dealer PPC, Paid Search | No Comments

The franchisor/franchisee relationship is a crucial business relationship.  Franchisee digital marketing and advertising is a core component for both entities to flourish.  The brand needs to be displayed and messaged that encompasses the corporate vision, but have the personalization needed for the franchisee to be successful as well.

This sounds simple, but when you have hundreds or thousands of franchisees, it gets complicated and messy fast! Custom ad message, geo-targeting, phone tracking, budgets, reports, and more, it can turn into a full-time job for several people.  Sure, you could ignore all these factors and run generic campaigns hoping it drives traffic to your franchisees, but generic and hope is not a strategy.

Custom Ad Messaging

Mention the franchisee business name and/or location in the ad.  This appears to the visitor personalized and meant for them, particularly if this is a business they can visit.  Google makes this very easy utilizing ad customizer data.  Ads can be similar, with small adjustments like the name and/or location.  You utilize a placeholder that flips out to the customized message when the ad is served:

Google Ad Customizer Placeholder

Google Ad Customizer with Replaced Text

Geo-Targeting

Knowing customers and how far they will travel is key to the location you target. It may just be a couple of miles, or it could be an entire DMA that needs to be targeted. This is key to better quality prospective customers and usually on less spend. Plus, if franchisees are closely located, this will help distribute to every location.

Geo-targeting

Phone tracking

Again, may depend on your business, but there is still a heavy reliance on phone calls as part of the customer journey.  Tracking calls that were generated from paid campaigns is made easy with Google’s call conversion tracking. Track calls directly from the ad, calls to a phone number on your website, and/or clicks on a number on your mobile website.   It does require the use of Google forwarding numbers.

Google Phone Call Conversion Tracking

Budgets

Not every franchisee is equal, and some may require more or less marketing dollars than others.  Having a full system that monitors and optimizes budgets of thousands of campaigns is essential.  While the engines can have limits, they can still spend 20% higher than your budget.  Investing in a tool (or an agency with a tool) that uses an algorithm to update budgets and bids throughout the day based on thousands of signals, so you do not overspend but, more importantly, gain better traffic.

Monitoring budgets and other KPIs

Reports

Generating hundreds or thousands of reports for each individual franchisee can take a lot of effort.  And that is just to pull the report, not to mention customizing and providing insight.  Again, another tool to invest in, or an agency that can provide the reports.  Reports are important, but spending all the time on generating reports, means time is not spent on optimizing the campaigns, which in turns means poor performance.

Dashboards

Weekly/Monthly Performance Reports

Tapping into an agency that has scale and tools to make this easy might be the right approach for you and your franchisees.  Click Blooms as an agency works with franchisors on their franchisee digital marketing with different models, including either franchisors or franchisee’s paying for all the media, with contribution from both, and in some cases contribution from distributors as well.  We do all the customizing mentioned above, and more, and can provide a single franchisor report, or individual franchisee reports. Contact us today to see how we can help your franchisor/franchisee marketing.

 

Small Business Advertising Why it Should Include Digital

By | Paid Search | No Comments

Small business advertistingSmall business advertising should include digital advertising, but many small businesses do not believe in digital advertising, opting for more traditional methods, or perhaps limited or no advertising.  There are many reasons why even small, local business should advertise digitally.   Here is why.

People are planners

Today, people plan and prepare for everything. They need to “know before they go,” even for small experiences like grabbing coffee at a local café, to big experiences like a vacation.  Generally, they have a low tolerance for surprises.

What they need to know?  

Google indicates a 55% growth in mobile searches for “menu” over the past two years. Other increases include “things to do” or “review” so they can get more information or even spark interest or excitement.

120% growth in mobile searches for "wait times"

120% growth in mobile searches for “wait times”

They also want to build confidence before going to a new destination.  Mobile searches for “wait times” have grown 120% over the past two years.  They want to know business hours, what you can or cannot bring, etc.

Budgeting is important. Mobile searches for “do you tip in XX” have grown over 70%.  In addition to the menu, they want prices, specials, promos, how to save money, etc.

500% Growth in "near me" mobile searches

500% Growth in “near me” mobile searches

And most immortally, what is “near me” right now.  Mobile search phrases including “near me” and a variant of “can I buy” or “to buy” has grown 500%.  “Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, and in a specific period of time.  This means retailers have a huge opportunity to use physical stores to deliver on the heightened expectations of today’s impatient shoppers.

Growth in "near me now" searches

Growth in “near me now” searches

When shoppers within 5 miles of a store click on a search ad, their store visit is 1.7X more likely to be incremental than shoppers who are beyond 5 miles.

We are not just talking about major purchases either.  For example, growth in “best” mobile searches for:

  • Face lotion and moisturizers (115%)
  • Water bottle (165%)
  • Salt (375%)

Finally, take Generation Z: Mobile Natives.  Teens mostly use their smartphones to make purchases, with over 50% of all ethnicities of Generation Zs making purchases on their mobile device, compared to 30%- 43% of those 18-35 year olds.

Contact us today so we can help you with your digital advertising and bloom your business.

 

Click Blooms & Google: Holiday LiveStream Part II: Gear Up for Holiday Shopping

By | Click Blooms News, Google, Paid Search | No Comments

Gear Up for Holiday Shopping Season

Livestream event by Click Blooms & Google

Holiday Shopping

The winter holiday season is almost open us and retailers need to be ready for all the holiday shoppers.  There are many predictions for the 2018 holiday season including that shoppers will again buy early with Black Friday/Cyber Monday will be just over one third of the total U.S. holiday retail sales and more shoppers will go mobile.

So, what can retailers do to get ready.  Join Click Blooms for another Google livestream event: “Drive a Holiday Shopping Rush for Your Business.”  This is part of #SmallThanks and Google for Small Business.

Kick start your customers’ holiday shopping season by marketing your business. We’ll discuss how to get in front of your customers and showcase what you offer using Google My Business, and Google Ads.

In addition, since it is the season of gratitude, we want to give a #SmallThanks to you, the local businesses that make our communities special. In this livestream, you’ll also learn how to get free customized #SmallThanks marketing materials to promote your business and turn your customers into your biggest advocates.

Please join us for this livestream event on Wednesday, October 17 at 11 a.m. at the Click Blooms/Lever Interactive office at 701 Warrenville Road, Suite 200, Lisle, IL 60532. Seats are limited and space is running out, so RSVP today online. We look forward to seeing you!

More About Click Blooms

By | Click Blooms News, Franchisee/Dealer PPC, Paid Search | No Comments

We have officially launched and gaining steam as we head into the beautiful fall season! We are excited and want to tell our story to all that will listen.  In just two months of our official launch, we have already hosted an event, joined the Lisle Chamber of Commerce, and continue to broaden our client base.

Our Next Google Get Your Business Online Event

In the works is our second event: Holiday Livestream Part II on Wednesday, October 17th at 11:00 a.m.   During this livestream event, learn to boost your online presence, reach more customers and gear up for a successful holiday season. The event is held at our office (shared with Lever Interactive) at 701 Warrenville Road, Suite 200, Lisle, IL 60532. Sign-up today, space is limited.  We will have team members there to answer any questions, or if you want to know more about Click Blooms and what we offer.

More Posts to Come

The team is also actively working on additional blog posts to both inform you on industry trends, more about Click Blooms and our team members, and even some fun.  We are very passionate about what we do and how we bloom business for our clients, and we want to share our experiences, our knowledge and even a few of our secrets.

Feed Based Dynamic Campaigns with Inventory Feature

And lastly, our bid management tool continues to grow in capabilities.  We know have the function of creating dynamic campaigns based on feeds. The feed can be product or location based and include inventory information.  Our system will create campaigns, ad groups, keywords and ads based on a template and adjust on/off and bids/budgets based on inventory as well.  We are very excited about this new technology as it will increase our capabilities with non-shopping product-based PPC advertising for retailers and franchisee/dealer PPC marketing.  Contact us today or schedule a call for more information about our feed-based dynamic campaign capabilities.

And stay tuned for more posts!