Category

Event

New Click Blooms + Google Event: Get Productive with Google’s Digital Tools July 17

By Click Blooms News, EventNo Comments

We are excited to announce our next event in conjunction with Google on Wednesday, July 17th. The livestream event, “Get Productive with Google’s Digital Tools” will be held at our Chicago office, 318 W. Adams, 19th Floor Conference Room, Chicago, IL 60606 (across from Willis Tower).

Whether you’re a student, job seeker, parent, volunteer, an employee, or business owner, digital tools can help you manage everyday tasks more efficiently.

We will have team members on hand to talk to you after the presentation, answer any questions and provide you any additional information.  Sign-up below to reserve your spot today! Space is limited.

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2019 Google Marketing Live – What We Learned

By Click Blooms News, Event, Google, Inspiration, Paid SearchNo Comments

It is day one of Google Marketing Live and we have heard about some exciting new things coming to Google Ads.

Google’s New Bumper Machine

First, a bit about bumper ads. A bumper ad is a six-second video format ideal for driving brand reach and frequency. And Google reports that while they are super short, they have a large impact. With over 300 bumper ads tested they found that 9 out of 10 drove significant lift in ad recall.

Bumper ads use target CPM (cost-per-thousand impressions) bidding. Your pay each time your ad is shown 1,000 times.  They work well with TrueView ads. They are really effective on mobile with people watching video on the go.

By utilizing machine learning, the new Bumper Machine can take existing video ads of 90 seconds or less and create a six-second bumper ad. This was announced at Google Marketing Live on Tuesday, May 14th. The machine learning analysis the longer video and identify well-structured moments and convert those moments into the shorter bumper ads.

This is great news for advertisers with limited creative or in-house video resources. Depending on the longer video, the Bumper Machine can produce multiple bumper ads.

Gallery Ads

Actually, think Facebook Carousel Ads – swipe-able carousel of images. Users will be able to swipe right/left through the images or click on one to expand the gallery into a vertical view that can be scrolled up/down. A call to action to got to the advertiser’s site appears at the end of the gallery ad. In addition, you have a 70 character description and up to three headlines that you can test.

The gallery ads are perfect for anyone with highly visual products and want to drive more engagement. Google has found that images drive engagement and wanted to test this in advertising. While in beta, it will be rolled out later this year. They indicated that on average, ad groups with one more more gallery ad had up to 25% more interactions (clicks or swipes).

Just a note, you may not see direct conversions from the gallery ads, but you will see non-click conversions or assist conversions in the customer journey.

Google Marketing Live – Our Take

By Click Blooms News, Event, GoogleNo Comments

Have you registered for Google Marketing Live? It is happening on Tuesday, May 14th and you can still register for 8+ hours of streaming content. You will be able to engage with product managers with live Q&A and see a sneak peed at the latest Google product innovations.

Plus, we will be live Tweeting during the event and sharing our thoughts and feedback in blog posts at our site. Please join us in the conversation!

Drive Business Results with Google Ads Event Wrap-Up

By Click Blooms News, Event, Google, Paid SearchNo Comments

We had a great view in our downtown location, right across from Sears, umm, I mean Willis, Tower.

Great Google Merchandise

And great learnings and conversations

Our guests learned about Google Ads diving deep into”

  • Ad Rank
  • Smart Campaigns
  • Display Network and Campaigns
  • Shopping Campaigns
  • Geo-Targeting
  • Local Services Ads

If you were unable to attend, we did miss you. But no worries, you can view the livestream event at your own time. Reach out with any questions, we would be happy to help.

We will be hosting another even in July, with specifics coming out next week!

May Digital Marketing Events to Not Miss

By Click Blooms News, Event, Google, Paid SearchNo Comments

Everyone is busy. It is hard to get out of the office. But here at Click Blooms we make it a priority. Going out, meeting people, learning new concepts is what keeps us on our toes, improving, growing. Here are two events we highly recommend for you in May – one of them you don’t even have to leave your office:

Drive Business Results with Google Ad

Wednesday, May 8th at 11 a.m. Click Blooms is hosting a livestream from Google: Drive Business Results with Google Ads. Join us at our Lisle office or our Chicago office for this event. The event is free, but reservations are required.

Local businesses will get:

  • Real-time guidance from Google experts
  • Details on different advertising campaign types
  • Instructions on how to increase leads, sales, and brand awareness
  • How-tos for first-time users on choosing goals and measuring success

Google Marketing Live

Google Marketing Live is happening on Tuesday, May 14th—register now. Google will be streaming 8+ hours of content from the event. You will be able to engage with product managers with live Q&A and see a sneak peak at the latest Google product innovations.

Click Blooms & Google Livestream Event in Lisle and Downtown Chicago

By Click Blooms News, Event, GoogleNo Comments

We are so excited to announce that we will be offering the upcoming Google Livestream event “Drive Business Results with Google Ads” on Wednesday May 8th from 11 a.m. – 12 p.m. CDT at both our Lisle, IL office as well as our downtown Chicago office on West Adams across from Willis Tower.

Space is limited for both offices, so be sure to RSVP your spot soon! Chicago attendees please see our Chicago sign up page.

Lisle attendees please see our Lisle sign up page.

You will receive:

  • Real-time guidance from Google experts
  • Details on different advertising campaign types
  • Instructions on how to increase leads, sales, and brand awareness
  • How-tos for first-time users on choosing goals and measuring success


Drive Business Results with Google Ads – Livestream Event

By Click Blooms News, Event, Google, Google My Business, Paid SearchNo Comments

National Small Business week is May 6-10 and we are hosting an exciting Google Livestream: Drive Business Results with Google Ads on Wednesday, May 8, 2019 at 11 a.m. CDT. This is part of the Grow with Google series.

What local businesses can expect from the livestream:

  • Real-time guidance from Google experts
  • Details on different advertising campaign types
  • Instructions on how to increase leads, sales, and brand awareness
  • How-tos for first-time users on choosing goals and measuring success

And our team will be on hand to answer any questions, or talk further about our services as well.

The event is free, but space is limited and requires a RSVP. Reserve your spot today!