Category

Click Blooms News

Escape Room Challenge 2019

By | Click Blooms News, Inspiration | No Comments

At our parent company, Lever Interactive, one of our values is Seek and Solve. And while we certainly live this value everyday in our work, we decided to have some fun time and still live our values.

We headed over the Escape the Room in Oak Brook. We broke into two teams (because we like a little competition as well!). One group did the Jurassic Escape:

Team members (left to right): Danyl, Mike, Melanie, Lauren, David, Tracey, Bryan and Dan from their Jurassic Escape adventure.

The other team went on The Dig:

Team members (left to right): Chris, Scott, Jen, Emily, Carla, Amber, Blake from The Dig adventure.

We all had a fantastic time. We laughed, we worked together, we definitely seeked and solved. Unfortunately we did not solve enough and both teams ran out of time before we could finish that last puzzle! Uugh!

We highly recommend it and had a great time bonding as a team!

Click Blooms & Google Livestream Event in Lisle and Downtown Chicago

By | Click Blooms News, Event, Google | No Comments

We are so excited to announce that we will be offering the upcoming Google Livestream event “Drive Business Results with Google Ads” on Wednesday May 8th from 11 a.m. – 12 p.m. CDT at both our Lisle, IL office as well as our downtown Chicago office on West Adams across from Willis Tower.

Space is limited for both offices, so be sure to RSVP your spot soon! Chicago attendees please see our Chicago sign up page.

Lisle attendees please see our Lisle sign up page.

You will receive:

  • Real-time guidance from Google experts
  • Details on different advertising campaign types
  • Instructions on how to increase leads, sales, and brand awareness
  • How-tos for first-time users on choosing goals and measuring success


Video Marketing Changes in 2018 to Carry Forward to 2019

By | Click Blooms News, Google, Inspiration, Video | No Comments

While video has been a very powerful way to advertise, it was focused on driving mass reach, brand awareness and consideration. For those direct response advertisers, it wasn’t enough action.

But, in 2018 that began to change. Video is now a larger part of the whole consumer journey. Brands used video marketing in 2018 to both drive awareness and direct response. Want to know more about the shift, here is a snapshot of Google’s data.

Evolution in 2018

The reason video became more action-oriented last year is in large part due to an evolving consumer behavior. YouTube conducted UX research in 2018 and it revealed that people are not always looking for a passive viewing experience. YouTube discovered that many views crave something interactive.

Secondly, platforms have evolved in response to this new consumer behavior. Nicky Rettke, YouTube’s product manager indicated “Historically, video advertising hasn’t been actionable, optimizable or measurable against direct response objectives. The only way someone could ‘act’ on a video was to watch it.” But this changed in 2018. New video formats like TrueView for action allow marketers to optimize for a specific user action.

Lessons for 2019 Strategy

Right audience for action

The American Marketing Association indicates the average U.S. consumer is exposed to 10,000 brand messages a day. How as a marketer do you cut through all of that noise to make sure your video stands out.

An example is a luxury outlet whose buyers were impulse drivn utilized pre-roll video with a 25-second ad that gave the user an offer. If they clicked on a link, they would be taken to a landing page to utilize the offer. If they did not the offer was gone forever. The sense of urgency drove action and direct sales.

Right Audience with Multipurpose Creative

The best ad served to the right audience will not achieve much. An online home goods and furniture retailer used blended brand creative and performance formats utilizing clickable “Shop Now” calls-to-action which took viewers to their website.

They used custom intent audiences to reach people who had recently clicked on one of their product-related search ads. These viewers had already shown interest and with the video creative, they were able to realize a 3x return on ad spend over their other campaigns.

Repeat, Repeat and Repeat Again

Don’t stop with one impression, or try to mix in to many messages. The Google Pixel team in 2018 in their campaign that “Repetition does not spoil the prayer.”

“Repeating the message is the best way to move an audience from awareness to action quickly,” explained. Jabari Hearn, who led the Pixel campaign.

The strategy resulted in 20% lift in brand awareness and a 113% higher click-through rate to the purchase site than the average of previous campaigns.

Success in 2019

Video is a great way to see even further success in 2019. Share your feedback or your wins in 2018 that are guiding your 2019 strategy.

Drive Business Results with Google Ads – Livestream Event

By | Click Blooms News, Event, Google, Google My Business, Paid Search | No Comments

National Small Business week is May 6-10 and we are hosting an exciting Google Livestream: Drive Business Results with Google Ads on Wednesday, May 8, 2019 at 11 a.m. CDT. This is part of the Grow with Google series.

What local businesses can expect from the livestream:

  • Real-time guidance from Google experts
  • Details on different advertising campaign types
  • Instructions on how to increase leads, sales, and brand awareness
  • How-tos for first-time users on choosing goals and measuring success

And our team will be on hand to answer any questions, or talk further about our services as well.

The event is free, but space is limited and requires a RSVP. Reserve your spot today!

Lever Interactive Presents Digital Marketing Trends for 2019

By | Click Blooms News, Inspiration, Paid Search | No Comments

Click Blooms is very proud in sharing our premier, enterprise level, agency’s video and blog post on Digital Marketing Trends for 2019 they recently put out.

The video highlights the discussion around data in 2018 and how some of that has shifted due to increase privacy issues. Brian Yaro, Director, Strategy highlights the importance of content, video and voice in 2019.

Kristin Kaplan, Director, Client Services, discusses the important of automation, including artificial intelligence (AI) and machine learning and they many changes and exciting capabilities they bring to digital marketing

Next, Emily Czachowski, Director, Media Operations, tackles attribution. A topic that has been discussed for many years, but with so many changes and under delivery of tools in 2018, lots of work to still be addressed.

And of course, rounded up by Lever Interactive’s President, Chris Gilmartin.

Head on over and watch the video and read the blog post. And don’t forget to use the comments to share your thoughts on 2019!

Update Google My Business Hours for the Sub-Zero Temps

By | Click Blooms News, Google My Business, Inspiration | No Comments

Apparently when I said last week winter was coming, I really had no idea what was coming! The Chicagoland area is in for the coldest temperatures in 25 years. Ironically, I’m also old enough to remember 25 years ago, and it was COLD!

Two days below zero, with Wednesday set to tie or possibly be the coldest temperature recorded in the Chicagoland area.

There is a good chance many businesses in the area may be closed and employees working from home if possible. If this is the case, I highly suggest updating your Google My Business page using the “Add special hours” option.

You will find the “Add special hours” under the “Info” section in the main navigation of the Google My Business page.

Add special hours under Info in the main navigation.
You can enter in different hours of opening or closing, or mark the whole day as closed.

Now that you have updated your hours, sit back, drink hot chocolate and stay warm! Please stay safe in this deep freeze!

Give Your Website a Refresh – Create a Search Friendly Site

By | Click Blooms News, SEO | No Comments

Click Blooms is excited to be able to offer the first Google Get Your Business Online livestream event on Wednesday, March 6 at 11:00 a.m. With spring just around the corner (although it may not feel like it), it is time to “Give Your Website a Refresh.”

In this one hour livestream, you will learn about search engine optimization and the best practices for creating search-friendly sites directly from the Google team! Plus we will have team members available for any additional questions.

We are hosting this event at our office shared with Lever Interactive:

Wednesday, March 6
11:00 a.m. – 12:00 p.m.
701 Warrenville Road
Suite 200
Lisle, IL 60532
630-403-6833

Tickets are free, but limited. We do require you to RSVP which you can do below! Or use the Contact Us form to ask any questions.

We look forward to seeing you!

First Name (required)

Last Name (required)

Company (required)

Email (required)

Phone



Dynamic Campaign Builder: We Automate Your Business

By | Click Blooms News, Franchisee/Dealer PPC, Paid Search | No Comments

A frequent question of retailers with large number of products and fluctuating inventory, including car dealerships, or franchisors with many locations, or even a brick and mortar business with multiple locations, how do we scale campaigns to cover all these dynamic components.

No problem, we say!

That is because Click Blooms has the latest technology to deal with these dynamic aspects of business. We utilize Dynamic Campaign Builder that can utilize a feed-based file from our clients to create campaigns and ads.  In addition, it can pause or reactivate campaigns based on available inventory.

Once a templated feed is set-up and we define the parameters, ads can start running. This can take less than a couple of days, depending on the complexity.

Ad copy can be customized to highlight various aspects from the feed, including model numbers, current price, color, current inventory and much more.  Not only does this help click-through rate, this improved quality score, as the ad and the landing page connection should be highly relevant with the data in the ad.

Feeds can be sent up to hourly, and the system will scan for new items and inventory, and where items have depleted their inventory and make the adjustments.  Combine this with our dynamic Machine Learning bid and budget system, Click Blooms can generate some of the most dynamically working campaigns.  Our bid/budget system can make changes up to every half hour.

With these dynamic capabilities, our team can focus on more important things, including new strategies and scaling and growing your campaigns, which in turn blooms business.

Contact us today to learn how Dynamic Campaign Builder can help bloom your business!

New Resource for Small Business from Google

By | Click Blooms News, Google, Inspiration | No Comments

Google recently announced at their livesteam event we hosted last week on Driving a Holiday Rush to Your Store about a new resource for small business.  You can get free posters, social posts and more for your business built by Google.

Google Poster Small Business - BlueGoogle Poster Small Business - ColorfulGoogle Poster Small Business - Chalkboard

This is a great resource for retail outlets with a physical location where you can display brightly colored posters using your actual reviews to highlight your business. Or other displays to encourage your customers in filling out a review. For physical stores your kit includes:

  • Custom poster
  • Stickers
  • Window decal
  • Table tent

And for both physical located stores and online stores, you can customize images to use in social posts as well.

Social Media Post - MobileSocial Media Post

One kit per business. If a business has more than one location, each location is eligible for a kit.  You must have a verified Google My Business listing to be eligible.

No reviews, no problem!  The kit will generate posters and such with a call to action to write reviews, send photos, include your business hours etc.  You have a couple of designs and colors to choose from, here are just three samples:

Google Poster & Social - Yellow DesignGoogle Poster & Social - Solid ColorDesignGoogle Poster & Social - Chalkboard Design

If you need or want more then one kit, you can also get a download version, and take it to your local print shop to be printed.

To get started, visit Small Thanks with Google.

And stay tuned for more resources like this from Click Blooms as part of the Small Business initiatives with Google and our Premier Google Partnership.

Click Blooms & Google: Holiday LiveStream Part II: Gear Up for Holiday Shopping

By | Click Blooms News, Google, Paid Search | No Comments

Gear Up for Holiday Shopping Season

Livestream event by Click Blooms & Google

Holiday Shopping

The winter holiday season is almost open us and retailers need to be ready for all the holiday shoppers.  There are many predictions for the 2018 holiday season including that shoppers will again buy early with Black Friday/Cyber Monday will be just over one third of the total U.S. holiday retail sales and more shoppers will go mobile.

So, what can retailers do to get ready.  Join Click Blooms for another Google livestream event: “Drive a Holiday Shopping Rush for Your Business.”  This is part of #SmallThanks and Google for Small Business.

Kick start your customers’ holiday shopping season by marketing your business. We’ll discuss how to get in front of your customers and showcase what you offer using Google My Business, and Google Ads.

In addition, since it is the season of gratitude, we want to give a #SmallThanks to you, the local businesses that make our communities special. In this livestream, you’ll also learn how to get free customized #SmallThanks marketing materials to promote your business and turn your customers into your biggest advocates.

Please join us for this livestream event on Wednesday, October 17 at 11 a.m. at the Click Blooms/Lever Interactive office at 701 Warrenville Road, Suite 200, Lisle, IL 60532. Seats are limited and space is running out, so RSVP today online. We look forward to seeing you!