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Click Blooms News

Lever Interactive Presents Digital Marketing Trends for 2019

By | Click Blooms News, Inspiration, Paid Search | No Comments

Click Blooms is very proud in sharing our premier, enterprise level, agency’s video and blog post on Digital Marketing Trends for 2019 they recently put out.

The video highlights the discussion around data in 2018 and how some of that has shifted due to increase privacy issues. Brian Yaro, Director, Strategy highlights the importance of content, video and voice in 2019.

Kristin Kaplan, Director, Client Services, discusses the important of automation, including artificial intelligence (AI) and machine learning and they many changes and exciting capabilities they bring to digital marketing

Next, Emily Czachowski, Director, Media Operations, tackles attribution. A topic that has been discussed for many years, but with so many changes and under delivery of tools in 2018, lots of work to still be addressed.

And of course, rounded up by Lever Interactive’s President, Chris Gilmartin.

Head on over and watch the video and read the blog post. And don’t forget to use the comments to share your thoughts on 2019!

Update Google My Business Hours for the Sub-Zero Temps

By | Click Blooms News, Google My Business, Inspiration | No Comments

Apparently when I said last week winter was coming, I really had no idea what was coming! The Chicagoland area is in for the coldest temperatures in 25 years. Ironically, I’m also old enough to remember 25 years ago, and it was COLD!

Two days below zero, with Wednesday set to tie or possibly be the coldest temperature recorded in the Chicagoland area.

There is a good chance many businesses in the area may be closed and employees working from home if possible. If this is the case, I highly suggest updating your Google My Business page using the “Add special hours” option.

You will find the “Add special hours” under the “Info” section in the main navigation of the Google My Business page.

Add special hours under Info in the main navigation.
You can enter in different hours of opening or closing, or mark the whole day as closed.

Now that you have updated your hours, sit back, drink hot chocolate and stay warm! Please stay safe in this deep freeze!

Give Your Website a Refresh – Create a Search Friendly Site

By | Click Blooms News, SEO | No Comments

Click Blooms is excited to be able to offer the first Google Get Your Business Online livestream event on Wednesday, March 6 at 11:00 a.m. With spring just around the corner (although it may not feel like it), it is time to “Give Your Website a Refresh.”

In this one hour livestream, you will learn about search engine optimization and the best practices for creating search-friendly sites directly from the Google team! Plus we will have team members available for any additional questions.

We are hosting this event at our office shared with Lever Interactive:

Wednesday, March 6
11:00 a.m. – 12:00 p.m.
701 Warrenville Road
Suite 200
Lisle, IL 60532
630-403-6833

Tickets are free, but limited. We do require you to RSVP which you can do below! Or use the Contact Us form to ask any questions.

We look forward to seeing you!

First Name (required)

Last Name (required)

Company (required)

Email (required)

Phone



Dynamic Campaign Builder: We Automate Your Business

By | Click Blooms News, Franchisee/Dealer PPC, Paid Search | No Comments

A frequent question of retailers with large number of products and fluctuating inventory, including car dealerships, or franchisors with many locations, or even a brick and mortar business with multiple locations, how do we scale campaigns to cover all these dynamic components.

No problem, we say!

That is because Click Blooms has the latest technology to deal with these dynamic aspects of business. We utilize Dynamic Campaign Builder that can utilize a feed-based file from our clients to create campaigns and ads.  In addition, it can pause or reactivate campaigns based on available inventory.

Once a templated feed is set-up and we define the parameters, ads can start running. This can take less than a couple of days, depending on the complexity.

Ad copy can be customized to highlight various aspects from the feed, including model numbers, current price, color, current inventory and much more.  Not only does this help click-through rate, this improved quality score, as the ad and the landing page connection should be highly relevant with the data in the ad.

Feeds can be sent up to hourly, and the system will scan for new items and inventory, and where items have depleted their inventory and make the adjustments.  Combine this with our dynamic Machine Learning bid and budget system, Click Blooms can generate some of the most dynamically working campaigns.  Our bid/budget system can make changes up to every half hour.

With these dynamic capabilities, our team can focus on more important things, including new strategies and scaling and growing your campaigns, which in turn blooms business.

Contact us today to learn how Dynamic Campaign Builder can help bloom your business!

New Resource for Small Business from Google

By | Click Blooms News, Google, Inspiration | No Comments

Google recently announced at their livesteam event we hosted last week on Driving a Holiday Rush to Your Store about a new resource for small business.  You can get free posters, social posts and more for your business built by Google.

Google Poster Small Business - BlueGoogle Poster Small Business - ColorfulGoogle Poster Small Business - Chalkboard

This is a great resource for retail outlets with a physical location where you can display brightly colored posters using your actual reviews to highlight your business. Or other displays to encourage your customers in filling out a review. For physical stores your kit includes:

  • Custom poster
  • Stickers
  • Window decal
  • Table tent

And for both physical located stores and online stores, you can customize images to use in social posts as well.

Social Media Post - MobileSocial Media Post

One kit per business. If a business has more than one location, each location is eligible for a kit.  You must have a verified Google My Business listing to be eligible.

No reviews, no problem!  The kit will generate posters and such with a call to action to write reviews, send photos, include your business hours etc.  You have a couple of designs and colors to choose from, here are just three samples:

Google Poster & Social - Yellow DesignGoogle Poster & Social - Solid ColorDesignGoogle Poster & Social - Chalkboard Design

If you need or want more then one kit, you can also get a download version, and take it to your local print shop to be printed.

To get started, visit Small Thanks with Google.

And stay tuned for more resources like this from Click Blooms as part of the Small Business initiatives with Google and our Premier Google Partnership.

Click Blooms & Google: Holiday LiveStream Part II: Gear Up for Holiday Shopping

By | Click Blooms News, Google, Paid Search | No Comments

Gear Up for Holiday Shopping Season

Livestream event by Click Blooms & Google

Holiday Shopping

The winter holiday season is almost open us and retailers need to be ready for all the holiday shoppers.  There are many predictions for the 2018 holiday season including that shoppers will again buy early with Black Friday/Cyber Monday will be just over one third of the total U.S. holiday retail sales and more shoppers will go mobile.

So, what can retailers do to get ready.  Join Click Blooms for another Google livestream event: “Drive a Holiday Shopping Rush for Your Business.”  This is part of #SmallThanks and Google for Small Business.

Kick start your customers’ holiday shopping season by marketing your business. We’ll discuss how to get in front of your customers and showcase what you offer using Google My Business, and Google Ads.

In addition, since it is the season of gratitude, we want to give a #SmallThanks to you, the local businesses that make our communities special. In this livestream, you’ll also learn how to get free customized #SmallThanks marketing materials to promote your business and turn your customers into your biggest advocates.

Please join us for this livestream event on Wednesday, October 17 at 11 a.m. at the Click Blooms/Lever Interactive office at 701 Warrenville Road, Suite 200, Lisle, IL 60532. Seats are limited and space is running out, so RSVP today online. We look forward to seeing you!

More About Click Blooms

By | Click Blooms News, Franchisee/Dealer PPC, Paid Search | No Comments

We have officially launched and gaining steam as we head into the beautiful fall season! We are excited and want to tell our story to all that will listen.  In just two months of our official launch, we have already hosted an event, joined the Lisle Chamber of Commerce, and continue to broaden our client base.

Our Next Google Get Your Business Online Event

In the works is our second event: Holiday Livestream Part II on Wednesday, October 17th at 11:00 a.m.   During this livestream event, learn to boost your online presence, reach more customers and gear up for a successful holiday season. The event is held at our office (shared with Lever Interactive) at 701 Warrenville Road, Suite 200, Lisle, IL 60532. Sign-up today, space is limited.  We will have team members there to answer any questions, or if you want to know more about Click Blooms and what we offer.

More Posts to Come

The team is also actively working on additional blog posts to both inform you on industry trends, more about Click Blooms and our team members, and even some fun.  We are very passionate about what we do and how we bloom business for our clients, and we want to share our experiences, our knowledge and even a few of our secrets.

Feed Based Dynamic Campaigns with Inventory Feature

And lastly, our bid management tool continues to grow in capabilities.  We know have the function of creating dynamic campaigns based on feeds. The feed can be product or location based and include inventory information.  Our system will create campaigns, ad groups, keywords and ads based on a template and adjust on/off and bids/budgets based on inventory as well.  We are very excited about this new technology as it will increase our capabilities with non-shopping product-based PPC advertising for retailers and franchisee/dealer PPC marketing.  Contact us today or schedule a call for more information about our feed-based dynamic campaign capabilities.

And stay tuned for more posts!

Say Hello to Click Blooms

By | Click Blooms News | No Comments

After several months of planning and building, Lever Interactive officially launched their newest division, Click Blooms.  Click Blooms was created to expand digital marketing services to small, local and start-up businesses.  The official kick-off began with a flower-themed party for the Lever Interactive team members.

Click Blooms will be led by Jennifer Davis. Jennifer has been part of the management team at Lever Interactive for over ten years and brings over two decades of marketing and programming experience to her position as Managing Director of Click Blooms.  At Lever, Jennifer is currently Senior Vice President, Operations and responsible for overseeing media operations, technology, as well as business management functions of the agency as well as assisting in growth, planning and strategy.  She has been instrumental in helping to grow the agency from a three person agency to over 20.

And while Click Blooms is officially launching the website, the division has been working behind the scenes for several months, and currently service a couple of hundred clients.  It is looking to quickly double that number within a few short months.

Learn more about Click Blooms ppc/paid search services .  Contact us today for more information.

Enjoy photos from our launch party.