All Posts By

Jennifer Davis

Small Business Advertising Why it Should Include Digital

By | Paid Search | No Comments

Small business advertistingSmall business advertising should include digital advertising, but many small businesses do not believe in digital advertising, opting for more traditional methods, or perhaps limited or no advertising.  There are many reasons why even small, local business should advertise digitally.   Here is why.

People are planners

Today, people plan and prepare for everything. They need to “know before they go,” even for small experiences like grabbing coffee at a local café, to big experiences like a vacation.  Generally, they have a low tolerance for surprises.

What they need to know?  

Google indicates a 55% growth in mobile searches for “menu” over the past two years. Other increases include “things to do” or “review” so they can get more information or even spark interest or excitement.

120% growth in mobile searches for "wait times"

120% growth in mobile searches for “wait times”

They also want to build confidence before going to a new destination.  Mobile searches for “wait times” have grown 120% over the past two years.  They want to know business hours, what you can or cannot bring, etc.

Budgeting is important. Mobile searches for “do you tip in XX” have grown over 70%.  In addition to the menu, they want prices, specials, promos, how to save money, etc.

500% Growth in "near me" mobile searches

500% Growth in “near me” mobile searches

And most immortally, what is “near me” right now.  Mobile search phrases including “near me” and a variant of “can I buy” or “to buy” has grown 500%.  “Near me” is no longer just about finding a specific place. It’s now about finding a specific thing, in a specific area, and in a specific period of time.  This means retailers have a huge opportunity to use physical stores to deliver on the heightened expectations of today’s impatient shoppers.

Growth in "near me now" searches

Growth in “near me now” searches

When shoppers within 5 miles of a store click on a search ad, their store visit is 1.7X more likely to be incremental than shoppers who are beyond 5 miles.

We are not just talking about major purchases either.  For example, growth in “best” mobile searches for:

  • Face lotion and moisturizers (115%)
  • Water bottle (165%)
  • Salt (375%)

Finally, take Generation Z: Mobile Natives.  Teens mostly use their smartphones to make purchases, with over 50% of all ethnicities of Generation Zs making purchases on their mobile device, compared to 30%- 43% of those 18-35 year olds.

Contact us today so we can help you with your digital advertising and bloom your business.

 

Click Blooms & Google: Holiday LiveStream Part II: Gear Up for Holiday Shopping

By | Click Blooms News, Google, Paid Search | No Comments

Gear Up for Holiday Shopping Season

Livestream event by Click Blooms & Google

Holiday Shopping

The winter holiday season is almost open us and retailers need to be ready for all the holiday shoppers.  There are many predictions for the 2018 holiday season including that shoppers will again buy early with Black Friday/Cyber Monday will be just over one third of the total U.S. holiday retail sales and more shoppers will go mobile.

So, what can retailers do to get ready.  Join Click Blooms for another Google livestream event: “Drive a Holiday Shopping Rush for Your Business.”  This is part of #SmallThanks and Google for Small Business.

Kick start your customers’ holiday shopping season by marketing your business. We’ll discuss how to get in front of your customers and showcase what you offer using Google My Business, and Google Ads.

In addition, since it is the season of gratitude, we want to give a #SmallThanks to you, the local businesses that make our communities special. In this livestream, you’ll also learn how to get free customized #SmallThanks marketing materials to promote your business and turn your customers into your biggest advocates.

Please join us for this livestream event on Wednesday, October 17 at 11 a.m. at the Click Blooms/Lever Interactive office at 701 Warrenville Road, Suite 200, Lisle, IL 60532. Seats are limited and space is running out, so RSVP today online. We look forward to seeing you!

More About Click Blooms

By | Click Blooms News, Franchisee/Dealer PPC, Paid Search | No Comments

We have officially launched and gaining steam as we head into the beautiful fall season! We are excited and want to tell our story to all that will listen.  In just two months of our official launch, we have already hosted an event, joined the Lisle Chamber of Commerce, and continue to broaden our client base.

Our Next Google Get Your Business Online Event

In the works is our second event: Holiday Livestream Part II on Wednesday, October 17th at 11:00 a.m.   During this livestream event, learn to boost your online presence, reach more customers and gear up for a successful holiday season. The event is held at our office (shared with Lever Interactive) at 701 Warrenville Road, Suite 200, Lisle, IL 60532. Sign-up today, space is limited.  We will have team members there to answer any questions, or if you want to know more about Click Blooms and what we offer.

More Posts to Come

The team is also actively working on additional blog posts to both inform you on industry trends, more about Click Blooms and our team members, and even some fun.  We are very passionate about what we do and how we bloom business for our clients, and we want to share our experiences, our knowledge and even a few of our secrets.

Feed Based Dynamic Campaigns with Inventory Feature

And lastly, our bid management tool continues to grow in capabilities.  We know have the function of creating dynamic campaigns based on feeds. The feed can be product or location based and include inventory information.  Our system will create campaigns, ad groups, keywords and ads based on a template and adjust on/off and bids/budgets based on inventory as well.  We are very excited about this new technology as it will increase our capabilities with non-shopping product-based PPC advertising for retailers and franchisee/dealer PPC marketing.  Contact us today or schedule a call for more information about our feed-based dynamic campaign capabilities.

And stay tuned for more posts!

Say Hello to Click Blooms

By | Click Blooms News | No Comments

After several months of planning and building, Lever Interactive officially launched their newest division, Click Blooms.  Click Blooms was created to expand digital marketing services to small, local and start-up businesses.  The official kick-off began with a flower-themed party for the Lever Interactive team members.

Click Blooms will be led by Jennifer Davis. Jennifer has been part of the management team at Lever Interactive for over ten years and brings over two decades of marketing and programming experience to her position as Managing Director of Click Blooms.  At Lever, Jennifer is currently Senior Vice President, Operations and responsible for overseeing media operations, technology, as well as business management functions of the agency as well as assisting in growth, planning and strategy.  She has been instrumental in helping to grow the agency from a three person agency to over 20.

And while Click Blooms is officially launching the website, the division has been working behind the scenes for several months, and currently service a couple of hundred clients.  It is looking to quickly double that number within a few short months.

Learn more about Click Blooms ppc/paid search services .  Contact us today for more information.

Enjoy photos from our launch party.