I am the Director of Strategy at Lever Interactive, leading the direction and execution of the agency’s strategic practice and initiatives with the aim of helping Lever Interactive’s clients’ grow their businesses through developing premier strategic digital media plans. I started my digital marketing career at FTD.com so 13 years later my involvement with flowers has come full circle at Click Blooms! Prior to joining Lever Interactive, I was a Senior Manager on the SEM team at Milestone Internet Marketing overseeing 60+ clients in the hospitality and public storage verticals. Before Milestone, I was a Paid Search & Social Manager at Starcom serving a critical role in growing the Kraft Brands paid media business.
My exposure to these varying verticals, channels, and work with clients of all sizes has provided insights and learnings that I now enjoy applying at Lever Interactive. I have a passion for helping SMBs identify digital strategies that change the way they evaluate and measure their media investments, and seeing their companies grow and prosper as a result.
I am an avid sports fan having played football and ran track in college. I believe the mental toughness and determination that sports teaches is critical in competing in business. I am now married and enjoy coaching my two kids’ baseball teams. I grew up in Ohio and am a HUGE time Ohio State fan.